U of U LASSONDE | Where are the now? Peke-buo 2015 OQ WINNER
Last year Peke Buo won the third place $2,000 prize at the Opportunity Quest competition through the Lassonde Entrepreneur Institute. Now, Peke Buo is scaling new heights with their prize money and learning experience. Not only has Opportunity Quest provided them with the financial support they need, but they have also received connections that have allowed them to expand their company.
Peke Buo is a more compact and efficient diaper bag. This small litter diaper bag has access to wipes, diaper disposal bags and a changing pad. With the prize money that they received last year ,they were able to hire professional seamstresses, build updated prototypes, get their product patented, and have a Kickstarter campaign that has grown to $13,000. Not only were they able to better their product with the prize money but they were able to network with many individuals that allowed them to market their product to many avenues.
With the help of the Lassonde Institute they showcased their product on KSL and KUTV which helped generate revenue. They have many new exciting plans in store for their company in the upcoming months. They are planning to launch a new campaign in October and will be airing on a television show similar to “Shark Tank.” This upcoming attention will allow their brand to be noticed by many different audiences.